Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.


This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Contact Us Contact Us

Solution Selling® Training Program

Solution Selling® Training Provides a Clear Path to Buyer, Seller Alignment and Sales Success

Today’s sales professionals need to know how to address every stage of the sales process. Building the skills to do so begins with the sales professional’s ability to understand their customer’s most critical business issue, problem, or potential missed opportunity. Today, those pain points and missed opportunities are more prominent as businesses attempt to navigate the uncertainty of a strained economy.

Solution Selling® in the Collaborative Era (SS-TCE) is a high-performance sales execution methodology that helps sales professionals tap into their customer’s pain points by employing processes, tools, and critical skills development to keep the customer as the focus of every sales engagement.

The Solution Selling® Training Program

Solution Selling® in the Collaborative Era provides sellers with a clear map that the right things will be accomplished in the right manner. at the right time, with the right buyers, resulting in increased sales productivity and revenues. SS-TCE is a catalyst for developing and maintaining a high performance sales culture – not only for the sales team, but for marketing, operations, customer support, and other operating groups within the company.

Solution Selling® Training Program Learning Objectives

Through participation in the Solution Selling® training program your sales team will learn:

    • How and why buyer behavior has changed
    • Strategies to effectively align with empowered buyers to produce consistently high results
    • The three sales roles needed to align with buyers, and when to employ them
    • How to develop a personal brand, built on situational fluency and expertise
    • How to connect with early-stage buyers, by using both social selling and traditional prospecting methods
    • Skills to engage customers in valuable sales conversations that help buyers develop a clear vision of solutions to their problems
    • How to collaborate with buyers to co-create and agree on solution value
    • How to mitigate buyer’s perceptions of risk, in order to help them make a confident buying decision
    • How to negotiate and close business while minimizing discounts and concessions
    • How to evaluate sales opportunities and determine their quality
    • How to implement and apply the principles of SS-TCE on an ongoing basis

Solution Selling® Training Program Business Benefits

Solution Selling® training enables selling professionals to substantively increase win rates and revenue production by:

    • Providing higher and differentiating value to buyers – not only by what they sell, but more importantly, by how they engage with customers
    • Anticipating and mitigating buyer risks, and provide a clear path to a decision
    • Minimizing discounts and concessions to protect margins at the close
    • Managing sales pipelines and territories to ensure consistent revenue production
    • Collaborating as equals with buyers throughout the selling process, and advising them effectively and efficiently to a good buying decision and business outcome

Program Delivery

Solution Selling® in the Collaborative Era is designed for direct sellers and their managers. It can be scaled and tailored for application to nearly every industry and selling situation – from short transactions to extended, complex opportunities. The higher the need to differentiate sales teams in how they engage with customers, the better the fit for SS-TCE content.

The Solution Selling® training program is available in the following modalities:

    • Blended learning solution that incorporates both a one-day, facilitator-led workshop and the SPI1™ digital learning platform for pre-workshop learning and post-workshop sustainment
    • SPI1™ digital learning platform only
    • One-day, facilitator-led workshop only
    • Virtual instructor-led training

Want More Info?

Complete the form and a team member will be in touch within 24 hours. If you need immediate assistance call us at 800-526-1650.