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Aberdeen Research: Best-in-Class Coaching Can Shorten Your Sales Cycle

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Summary: Among the many ways best-in-class companies differentiate their sales coaching practices from underperforming firms are real-time coaching for specific deals and customized coaching from third-party providers. With better coaching and consulting around their individual deals on a regular basis, the savviest sales organizations help avoid both the emotional stress and financial hits generated by unnecessarily extended sales cycles. If your organization is serious about reducing friction in its deal-closing endeavors, explore this research to begin the process of managing the people, content, process, messaging, and technologies showcased by your well-coached, Best-in-Class peers.

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