Understanding Sales Training Delivery Methods
At Richardson, we believe all learning should be blended to ensure acquisition of knowledge; mastery; application; and long-term, sustained behavior change in the field.
We are flexible in meeting your training needs because we offer multiple training modalities that allow us to deliver sales training programs through a variety of channels.
Each of Richardson’s sales training solutions is crafted with a sustained, blended approach in mind.
- We drive intention to change with our online skills assessment offerings.
- We drive the acquisition of new skills and behaviors through classroom and digital-learning training modalities.
- We drive knowledge retention and mastery through our mobile gaming offering.
- We drive sustainment and evidence-based coaching through our adaptive learning platform, Richardson AccelerateTM, and digital coaching tools and scorecards.
Blended Learning Sales Training Solutions
Richardson’s blended learning sales training incorporates a wide range of training delivery modalities, including;
- Virtual instructor-led
- Adaptive learning platform
- Self-paced eLearning
- Live webinars
- Recorded webinars
- Job aids
- Reinforcement tools
- Social learning
Because our online sales training content is rendered in multiple training modalities, our blended learning solutions can be customized to fit our clients’ needs.
Therefore, the percentage of total content that is offered using the various modalities will vary by client.
A common blended learning training for our clients typically involves 55%-75% of the total time spent engaged in various online activities and the remainder of the time in the classroom.
Explore the importance of a blended learning approach in sales training in the white paper, The Future of Sales Training: Innovation for a Salesforce in Transition.
The Next Generation of Sales Training Content Delivery
In developing next-generation content and delivery platforms, Richardson is benchmarking our offerings — not against other training products, but against a far broader range of products that your sales teams use in their everyday lives and have come to expect in their learning experiences, including MOOCs, YouTube, mobile, blended, and in-person learning experiences, as well as against both formal and informal learning models.
We have pursued a user-centered approach to the design of our print, digital, interactive, and video resources, and our adaptive learning platform, Richardson Accelerate™ allows us to support a personalized blended learning sales training approach, including elements of social learning, mobile browser-based access, learning games, and extensive libraries of video and infographics.