Brief: Selling to the CTO
Customer conversations
What’s Inside
Selling digital solutions means going beyond the technology.The most effective sales professionals are prepared to discuss the product or service as a solution that ties into the buyer’s new environment characterised by an increased reliance on the cloud, the need for interoperability, and distributed workforces.
In Richardson Sales Performance’s brief, Selling to the CTO, we share the three key skills sales professionals must develop to address the sophisticated set of needs among decision-makers seeking technology solutions.
In the brief we show how to:
- Unify diverse needs into a single positioning strategy
- Understand and address the customer’s long-term needs
- Maintain focus on customer-context when framing value
View recent thought leadership
Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects
Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.
Brief
Brief: Engaging Healthcare Professionals with Agile Messaging
Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.
Brief
Brief: Gaining Virtual Access to Healthcare Professionals
Download the brief to learn how healthcare sales professionals can front-load their efforts so their first outreach sparks interest.
Brief
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
