Effective prospecting consists of messaging that speaks to the customer’s top-of-mind needs. The intensified pace of change in the customer’s world has made tracking those needs more difficult than ever.
How can sales professionals tune into the prospect’s frequency to deliver messaging that resonates and advances the sale?
The answer is in Richardson Sales Performance’s brief, How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects, which shows how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs and “messages the moment” by:
- Preparing outreach content that rises above everyday insights and compels the prospect to take notice and recognise the relevance of the message.
- Engaging prospects with communication that has a structure that acknowledges and delivers on their need for brevity and logical flow.
- Advancing prospecting pursuits into real sales opportunities by developing authenticity that puts the customer first.