Sales professionals who engage healthcare professionals face a fundamental challenge: Their messaging must stick to a script because customer facing communication must be fully approved and compliant.
This limits the seller’s ability to provide relevant, personalised messaging that stimulates interest and gains access.
In Richardson Sales Performance’s brief Engaging Healthcare Professionals with an Agile Approach to Messaging, we show three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.
We show how to:
- Develop acumen to isolate the insights that matter to the customer
- Advance the dialogue by focusing on what is new in the customer’s setting
- Build credibility by engaging HCPs with a cadence of industry research