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Brief: Selling Connected IoT and SaaS Solutions in 2022

Improving win rate

saas sales

17 January 2022Article

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What’s Inside

The future is arriving ahead of schedule.

Sellers offering IoT and SaaS solutions need to be prepared with a combination of speed, foresight, and trust.

In Richardson Sales Performance's brief, Selling Connected IoT and SaaS Solutions in 2022, we share the three key practises that together represent an agile strategy for meeting the customer’s needs.

We show how to:

1. Build speed by reducing the friction involved in buying

2. Stay ahead of the customer’s developing needs

3. Manage the customer’s sensitivity to digital risks

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