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eBook: The Psychology of Selling - Understanding How the Customer Thinks

Sales performance improvement

psychology of selling

18 January 2022eBook

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What’s Inside

Research tells us that buyers rely on more than logic — they rely on emotion.

In Richardson Sales Performance’s eBook, we look at a dozen studies to uncover the psychological principles driving the customer’s decision-making process.

We explore: 

  • How to instill a sense of urgency in the buyer and overcome the status quo
  • How to build a persuasive case for change that leads to winning the sale
  • How to leverage the five factors that influence decision making
  • How to uproot “anchors” that keep the customer from making a purchase
Research tells us that buyers rely on more than logic — they rely on emotion. In Richardson Sales Performance’s eBook, The Psychology of Selling — Understanding How the Customer Thinks, we look at a dozen studies to uncover the psychological principles driving the customer’s decision-making process. Complete the form to download the complimentary eBook and learn more.

Complete the form to access this complimentary resource.

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