eBook: The Psychology of Selling - Understanding How the Customer Thinks
Sales performance improvement
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: January 18, 2022
What's Inside
There are powerful and unseen factors influencing the customer’s buying decisions.
In our eBook, The Psychology of Selling: Understanding How the Customer Thinks, we share research revealing how these factors work and how the seller can use them to be more agile as the pursuit changes.
We explore:
- What neuroimaging research reveals about earning the buyer’s trust
- The concept of self-determination and how it motivates buyers
- How to apply the concept of choice architecture to get the buyer to act
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