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eBook: The Psychology of Selling - Understanding How the Customer Thinks

Sales performance improvement

psychology of selling

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What’s Inside

There are powerful and unseen factors influencing the customer’s buying decisions.

In our eBook, The Psychology of Selling: Understanding How the Customer Thinks, we share research revealing how these factors work and how the seller can use them to be more agile as the pursuit changes.

We explore:

  • What neuroimaging research reveals about earning the buyer’s trust
  • The concept of self-determination and how it motivates buyers
  • How to apply the concept of choice architecture to get the buyer to act 

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