eBook: The Psychology of Selling - Understanding How the Customer Thinks

What’s Inside

Research tells us that buyers rely on more than logic — they rely on emotion.

In Richardson Sales Performance’s eBook, we look at a dozen studies to uncover the psychological principles driving the customer’s decision-making process.

We explore: 

• How to instill a sense of urgency in the buyer and overcome the status quo
• How to build a persuasive case for change that leads to winning the sale
• How to leverage the five factors that influence decision making
• How to uproot “anchors” that keep the customer from making a purchase

Research tells us that buyers rely on more than logic — they rely on emotion. In Richardson Sales Performance’s eBook, The Psychology of Selling — Understanding How the Customer Thinks, we look at a dozen studies to uncover the psychological principles driving the customer’s decision-making process. Complete the form to download the complimentary eBook and learn more.