eBook: The Psychology of Selling - Understanding How the Customer Thinks
Sales performance improvement
What’s Inside
There are powerful and unseen factors influencing the customer’s buying decisions.
In our eBook, The Psychology of Selling: Understanding How the Customer Thinks, we share research revealing how these factors work and how the seller can use them to be more agile as the pursuit changes.
We explore:
- What neuroimaging research reveals about earning the buyer’s trust
- The concept of self-determination and how it motivates buyers
- How to apply the concept of choice architecture to get the buyer to act
Share your email to download the complimentary eBook and learn more.
View recent thought leadership
Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects
Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.
Brief
Brief: Engaging Healthcare Professionals with Agile Messaging
Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.
Brief
Brief: Gaining Virtual Access to Healthcare Professionals
Download the brief to learn how healthcare sales professionals can front-load their efforts so their first outreach sparks interest.
Brief
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
