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Pricing pressure is compounding as customers become sensitive to risk.

The solution is higher-level negotiation skills that equip sellers to reach a mutually beneficial outcome without losing valuable terms.

In Richardson Sales Performance’s eBook: The Three Skills Behind Effective Negotiations, we offer the strategies and behavioural psychology behind effective negotiations.

We show how to:


  • Set the tone for the negotiation with the concept of “anchoring”
  • Address customer demands with a three-part process
  • Develop a trading strategy that prevents unnecessary seller concessions

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