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Protecting the profitability of the sale means getting better at negotiating.

In Richardson Sales Performance’s eBook, The Three Skills behind Effective Negotiations, we explore the three specific ways to bring the sale to a close without sacrificing valuable terms.

We discuss the science and strategy behind:

  • Opening with an offer that anchors the value of the sale
  • Controlling the customer’s demands with a three-part approach
  • Trading to prevent concessions that diminish the deal

Discover lessons from psychologists, researchers, and even a former lead FBI negotiator and learn to redesign your negotiation strategy. 

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