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Brief: Driving CRM and Sales Enablement Success

Improving win rate

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What’s Inside

Launching a new sales improvement initiative is no small undertaking. Tinkering with the revenue engine of your company always entails some degree of risk.

Read our article "Driving CRM and Sales Enablement Success", to discover solutions for fixing failed Customer Relationship Management (CRM) initiatives. Find out how to identify key stakeholders and system inputs to make rolling out a new CRM a success.

In the article, we show how to:

  • Align sales process language in your CRM workflow
  • Identify the most common reason for CRM system failure
  • Clarify the roles and responsibilities of a CRM project team

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