Selling connected, holistic, and digital solutions demands higher-level skills. Sales professionals must be able to position the technology and the transformation.
In Richardson’s white paper, Selling in the Era of Digital Transformation, we outline what capabilities sales professionals need and how to achieve them.
- The three skills needed to sell to the customer’s complete potential
- The steps to articulating a value proposition around complex solutions
- The four-part process for identifying, pursuing, and growing opportunities
- The ways to remain agile in a non-linear buyer’s journey