Skip to main content

Video: How to Ask for Referrals


sales woman being introduced to new stakeholders

20 July 2022Video

Share on LinkedInShare on TwitterShare on Facebook

Gaining Access to Additional Stakeholders By Asking for Referrals

Building on the momentum of a sale means being able to effectively ask for a referral. An effective referral request opens the door to the next sale.

Too often this crucial step is “tacked on” to the end of a conversation. The best sellers make this request with a mindful approach.

The Wrong Way to Ask for a Referral

In this video, we provide a clear example of a seller missing an opportunity to take a thoughtful approach to access additional stakeholders.

Notice how the seller in this example made three key mistakes:

  • Jumps straight to the request without a preface
  • Forgets to provide context for the request
  • Neglects to highlight the relationship with the customer

The Right Way to Ask for a Referral

In the video, below, we provide a clear example of how sellers can apply the right skills at the right moment to gain access to additional stakeholders and new business.

Notice how the seller:

  • Used a “hinge” to highlight previous successes as a lead-in to the request.
  • Prefaced the request with a clear benefit of the product or service.
  • Followed up on their request by asking for additional information about the referral

These videos are part of a learning module in our AccelerateTM Sales Performance Platform. Learn more about this powerful learning tool here.

Share on LinkedInShare on TwitterShare on Facebook
richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting


Explore more resources on prospecting

sprint selling training program information

Sprint Prospecting Training Programme Brochure

Download this brochure to learn how Sprint Prospecting training will enhance the quality & quantity of prospects in your pipeline.

Program Brochure

email prospecting

How to Write Better Prospecting Emails

Explore best practises for writing better prospecting emails. These simple concepts can be applied to every message. The result is a more compelling email that encourages the customer to go further.


prospecting skills to refill opportunity pipeline

Brief: Refilling the Pipeline: Three Ways to Improve Prospecting in the Second Half of 2022

Explore 3 key prospecting skills that will help your team replenish their pipeline with quality opportunities in the second half of 2022.


Solutions You Might Be Interested In