Effective prospecting requires agility because targeting the right customers, drafting messaging, and seeking engagement are all iterative processes.
Developing this kind of agility requires sprints, which are short bursts of activity that revolve around key moments of conversation with the prospect.
In Richardson Sales Performance’s white paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.
We show how to:
- Use authenticity, research, and reciprocity to engage prospects
- Build a communication cadence to become your own “micro-marketer”
- Deliver ultra-customised messaging that is structured and salient