Brief: Refilling the Pipeline: Three Ways to Improve Prospecting in the Second Half of 2022
Prospecting
What’s Inside
For most sellers, the market already looks different than it did at the start of the year. The economic outlook has tempered, and costs are rising.
Complete the form to download the brief, Refilling the Pipeline: Three Ways to Improve Prospecting in the Second Half of 2022 to explore a more sophisticated approach to prospecting that focuses on executing three skills needed to engage prospects in today’s setting.
In the brief we show how:
- Bringing reciprocity to prospecting earns the customer’s trust
- Applying three practices to writing leads to more compelling messages
- Categorising each prospect will narrow the focus to the best opportunities
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