Video Blog - Selling with Insights: How Specific Should Insights Be?
By Andrea Grodnitzky | August, 30 2013
We are living in an age where we are overloaded with information. It is now no longer good enough for a salesperson to simply forward on a whitepaper or piece of data.
Please join Andrea Grodnitzky, Chief Marketing Officer of Richardson Sales Performance, in this short video clip as she walks us through the process and importance of aligning specific insights to your customer’s challenges.
About the Author
As Richardson’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimization, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.
Complimentary White Paper: Creating Trust With Buyers Through Selling with Insights