Skip to main content

Social Learning in the Digital Age

social learning digital selling

ctineApril 7, 2017Blog

Share on LinkedInShare on TwitterShare on Facebook

With time short and budgets tight, it’s becoming a rare occasion when sales teams actually come together, meeting face to face. The result is often a lack of interaction among team members.

At Richardson Sales Performance, we understand the barriers keeping teams apart, but we also know relationships add value in forming strong sales teams. We believe the answer to bridging this gap lies in technology. Over the past year, we’ve been prototyping and refining a new approach to blended learning that incorporates strong social elements to bring the benefits of social interaction in learning to geographically dispersed teams. This new approach to training works within the realities of today’s sales environment. It is one that doesn’t take sellers out of the field for too long. One flexible enough to work as a standalone online solution or combined with minimal classroom time. One that forges connections between sellers.

Social Learning Tools

Leaderboards allow sellers to see their own progress and compare it against the progress of their teammates. Elements like games, quizzes, answering questions, unlocking achievement badges all promote social interactions. Friendly gameplay appeals to sellers’ natural competitive instincts while reinforcing learning and skill development.

With discussion threads, sellers can talk with others on their team and even have private conversations with managers. They can share comments and questions, and reply to those others have posted. They can discuss best practices, how they’re using the learned skills, where they face challenges with customers – these discussions create a stronger community within the team.

Some lessons require learners to pause and reflect on what they’ve just learned and how it will apply in future client situations. The act of thinking, writing, and reflecting helps sellers improve knowledge retention and application. Sharing their views in discussion threads allows team members to collaborate on ideas without having to come together physically. These threads also help managers to interact with learners and to coach based on their responses.

Research tells us learning through social media works because learning is a fundamentally social activity. At Richardson Sales Performance, we have made social learning an integral part of how we train today’s learner. We have created a blended-learning experience for the digital age – and the answer to keeping sales teams trained and connected while minimizing time away from the field.

Share on LinkedInShare on TwitterShare on Facebook
accelerate - online sales training programs

Brochure: Accelerate Sales Performance Platform

Learn more about Richardson Accelerate, the sales performance platform at the heart of our blended learning training solution.


Resources You Might Be Interested In

oppenheimer office

Case Study: Oppenheimer Funds

Learn how Richardson Sales Performance's sales training solution helped Oppenheimer funds drive a 60% improvement in strategic dialogue skills.


winning team sale

eBook: Winning the Team Sale

Team selling today is no longer required just for blockbuster sales pitches. Pivotal meetings with customers involve more people on both sides of the table.


solution selling inside sales program brochure

Brief: How to Win Large, Complex Deals with Greater Profitability and Predictability

Download the brief to learn how to win large, complex deals with greater profitability and predictability.


Solutions You Might Be Interested In