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Training Sales People Is Different.
From the content they need to the training experience they prefer, every seller is unique. As a group, they’re diverse — spanning generations and geographies. With packed schedules, they’re often busy, making them hard to reach and engage when it comes to sales training.
That’s why we designed Richardson Accelerate™, a web-based platform that delivers sales training programs online, and sits at the heart of a blended learning solution. It is built to engage and inspire sellers, provide real-time visibility into performance for sales managers, and drive long-term results.
at the Speed of Sales
Skill development is essential, but revenue pressures are relentless and don’t go away while sellers sit through training. Many salespeople are part of highly distributed teams spread out across the country or beyond. Tearing them away from their clients for an extended period of time is simply not an option. The same is true for sellers on the phone or call centers, where time off of the phone can mean lost revenue.
The Accelerate platform's online sales training programs include Consultative Selling, Consultative Negotiations, Developmental Sales Coaching, and more. We use mobile-first technology to provide asynchronous e-learning opportunities for sellers and sales managers on the move. Lessons are delivered online in self-contained, bite-sized modules of learning that are independent and easy to digest. Short, video-based scenarios make learning fast and bring skills to life by demonstrating the difference between effective and ineffective selling.
A powerful combination of gamification, video-based learning scenarios, and social elements make it easy for sellers to feel confident in applying new behaviors immediately in the field. Gamified quizzes with leaderboards, activity badges, and running online contests add an element of competition and provide sales managers visibility into the performances of individuals and the team.
& Inform Coaching
One great advantage of our online sales training platform is that it allow sales managers to capture data and transform it into actionable insight. This creates the opportunity for sales managers to structure coaching conversations that lead to real behavior change, and it gives sellers the opportunity to take ownership of their own progress.
Through assessments, formative quizzes, and learner confidence scoring, Accelerate delivers analytics that provide visibility to the business and inform learning.
Accelerate's e-learning modules use built-in touch points to provide the data your sales coaches need to guide sellers along their paths to skill improvement. Baseline assessments benchmark starting points and prepare sellers for learning. Formative quizzes during the program check progress and redirect learning. An end-of-course assessment shows exactly how far learners have come and where they need more focus. Confidence scoring allows learners to self-identify topics that make sense to them and those that feel a bit shaky. Topics can be sorted according to learner confidence and can be revisited, if needed.
Video-based scenarios bring sales skills to life. Learners see effective and ineffective dialogues and are challenged to identify the differences.
A micro-learning content structure delivers self-contained lessons through bite-sized chunks of content, rich with videos, learning exercises, and game mechanics that encourage self-learning.
Leaderboards, badges, and flashcards gamify the learning experience to tap into students’ desire for competition, achievement, status, and recognition — making learning fun and constant.
The adaptive online training platform allows sales managers to monitor the pace of learners and progressively adapts their daily assignments to keep them on pace with their learning goals.
Sellers save classroom time by learning key concepts and selling models in advance. This allows workshop time to focus on higher-order learning activities, like role playing, problem-solving, and group brainstorming.
Discussion boards are built into Accelerate’s technology and allow for the sharing of experiences and ideas between facilitators and learners. These interactions can help guide learning both in the platform and in the classroom.
Accelerate’s assessments and learner-level analytics can be shared with facilitators before class so that learning can be better targeted to areas of need.
Accelerate’s online sales training programs extend the classroom experience to the job through sustainment modules, including on-demand content, the video library, job aids, planners, and manager toolkits.
The following programs are available as a standalone online course or as a part of a blended learning program in combination with instructor-led and virtual instructor-led training.
This training program teaches a customer-focused approach for planning and executing sales calls. Your team learns to engage customers in needs-based dialogues that build credibility, enable better problem solving, and foster customer openness to uncover critical information needed to position a compelling solution that differentiates your team.
The Developmental Sales Coaching training program teaches your sales managers how to transform their role from being the expert who directs and tells to being a coach who develops their team and inspires increased self motivation to learn, change, and improve results.
Richardson's negotiations training program teaches your team to achieve win-win outcomes by applying the sales skills and strategies needed to effectively justify value, protect price, and preserve valuable customer relationships.
The Consultative Inside Sales training program teaches inside sales professionals to quickly build rapport and keep the customer engaged over the phone. It builds the skills and strategy professionals need to uncover customer needs, add value, and close more business.
The Consultative Prospecting training program takes an in-depth look at the critical dynamics of reaching new customers. Training includes exploration of four powerful elements that will increase your team's effectiveness in gaining access to prospects.
This training program teaches your team to apply a consistent, customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to find the white space within key accounts so that your team and customers prosper.
The Intentional Pursuit Strategy program teaches your sales team to think and act strategically when pursuing complex sales opportunities to increase their chances of winning and shorten the sales cycle.
Richardson's advanced sales training program teaches a collection of models, skills, and techniques to teach your sales team how to engage customers in high-risk, high-reward dialogues to advance alignment, drive momentum, and win more high value deals.
Whether using the tool for experienced sellers or new hires during onboarding, the Richardson Accelerate™ online sales training program delivers the flexibility to give your teams the right content at the right time.