Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.


This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Contact Us Contact Us
2 minute read
Back To All

Put Gameplay to Work for Your Sellers

Sales organizations face steep hurdles in today’s increasingly competitive market, where mobile technologies and ultra-informed buyers have forever changed the selling environment.

Sales professionals — from new hires to veteran sellers — need the knowledge and skills to navigate in a digital world while still making personal connections with clients.

At Richardson Sales Performance, we know that learning to compete in new ways requires a new approach to training. While foundational sales skills are as relevant today as they ever were, the technology to engage, motivate, deliver, and reinforce learning has leapfrogged ahead. Combining technology with elements of gameplay is called gamification, and it is proving an effective way to keep learners engaged in content.

More rigorous than the name suggests, gamification applies game-design elements and principles in learning situations to create fun and engaging experiences. Games bring out natural tendencies to achieve, compete, and gain status or recognition. The serious business of making learning enjoyable leads to lessons that are sticky, meaning they are more easily and better retained. Online contests and leaderboards add friendly, competitive pressures within sales teams, which intensify engagement.

Gamification Reinforces Learning

There are several types of gameplay currently available to reinforce learning that we find work here at Richardson Sales Performance. Some examples of these include:

  • Flashcard-based games,
  • Video scenarios that require learner responses,
  • Formative quizzes to check progress and redirect learning to areas in need of improvement,
  • Bite-sized learning reinforcement modules delivered via daily e-mail,

These types of gameplay break down content into smaller chunks which are easier to absorb, remember, and apply on the job.

As with most games, keeping score is a performance motivator. The use of leaderboards and badges can foster a sense of competition that keeps learners engaged and motivated to reach their goals. Tracking players and scores allow learners to see how they’re doing and compare themselves to others or to benchmarks. Particularly competitive individuals can try to beat their own best scores and stay on top of the leaderboard. With these tools, managers can gain visibility into the performance of individuals and the team as a whole, and they are able to see who is making progress and who might need help.

Game elements like messaging and reference guides allow managers to encourage their team members to participate in games and beat their scores. Managers learn to coach to higher performance and scores, whether within their teams or across the entire sales organization. Such manager messaging works to drive continuous learning in a fun, friendly, and competitive way.

Gamification is based on learning science and behavioral theory. It’s also great fun. And learning that is fun and engaging, with a healthy bit of friendly competition thrown in, works well within a sales culture. It also works well for sales leaders, who see the results in terms of quick uptake, application, and consistency of skills that drive results.

About the Author

Richardson Sales Performance is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

sales company
Complimentary White Paper: The Future of Sales Training Innovation for a Sales Force in Transition
selling training
Download Information on Richardson Sales Performance's Digital Learning Platform