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Sales Transformation: Can you take Control of a Customer Conversation?

Engaging in meaningful dialogue with a prospect or existing client is one of the best ways to assess how your organization can help them achieve goals, address challenges, and discover new opportunities.

Sales reps need to be listening as much as they are presenting in order to gain perspective from a customer. Please join David DiStefano, former President and CEO of Richardson, in this video blog as he discusses the benefits of a two-way dialogue and not to control the customer conversation, but to gather relevance and information from the customer.

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About the Author

Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

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