Sales Transformation: Can you take Control of a Customer Conversation?
Engaging in meaningful consultative dialogue with a prospect or existing client is one of the best ways to assess how your organization can help them achieve goals, address challenges, and discover new opportunities.
Sales reps need to be listening as much as they are presenting in order to gain perspective from a customer. Please join David DiStefano, former President and CEO of Richardson Sales Performance, in this video blog as he discusses the benefits of a two-way dialogue and not to control the customer conversation, but to gather relevance and information from the customer.
Please click here if you are having difficulties viewing this video.
Consultative Selling Training Program Brochure
Learn about building the foundational selling skills needed to improve the performance of your entire team.
DownloadGet industry insights and stay up to date, subscribe to our newsletter.
Joining our community gives you access to weekly thought leadership to help guide your planning for a training initiative, inform your sales strategy, and most importantly, improve your team's performance.
Resources You Might Be Interested In
Case Study: Oppenheimer Funds
Learn how Richardson Sales Performance's sales training solution helped Oppenheimer funds drive a 60% improvement in strategic dialogue skills.
Article
eBook: Winning the Team Sale
Team selling today is no longer required just for blockbuster sales pitches. Pivotal meetings with customers involve more people on both sides of the table.
Article
Brief: How to Win Large, Complex Deals with Greater Profitability and Predictability
Download the brief to learn how to win large, complex deals with greater profitability and predictability.
Article
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
