Skip to main content

Executive Level Selling Training

Improving win rate

how to sell to c level executive

Share on LinkedInShare on TwitterShare on Facebook

Develop Strong Relationships with Executive-Level Buyers

When salespeople gain a meeting with an executive-level buyer, it’s a precious opportunity. They must be prepared to create value for buyers during these valuable opportunities. This means doing more than rehashing product specs and prices that may resonate with procurement-level buyers, but that fail to hit the mark with executives.

Successful executive-level selling requires sellers to understanding their buyer and the competencies necessary for a successful conversation.

Executive-Level Selling Training Program

Executive-Level Selling is a methodology designed to help sales professionals gain access to high-ranking decision makers and develop lasting trust and credibility with them. For almost any significant sales opportunity, sellers must be able to gain access to decision-makers with high authority and influence in a buying organization.

Executive-Level Selling provides methods and skills for planning the best ways to identify the right executive-level contacts to target, securing access to them, conducting useful and valuable strategic-level conversations with them, and earning return access for future contact. Executive-Level Selling shows sellers how to develop stronger relationships with executive-level buyers.

Executive-Level Selling focuses on helping sellers to develop four essential skills for executive-level selling, each with their own set of useful methods and planning tools.

Executive-Level Selling Training Program Learning Objectives

Designed to develop critical skills and methods for selling effectively to executive-level buyers, Executive-Level Selling enables sales professionals to:

  • Identify the optimal high-ranking decision-makers to contact within a buyer organization
  • Gain access to executive-level contacts
  • Collect and process critical information needed for planning effective meetings with executives
  • Conduct valuable and insightful strategic-level dialogues with executives
  • Generate new opportunities from strategic-level conversations with executives
  • Maintain open lines of communications with executive-level buyers
  • Cultivate long-term, value-based relationships with executives

Executive-Level Selling Training Program Business Benefits

Upon completing the training program, your sales team will experience the following business benefits:

  • Higher win rate for sales opportunities
  • Greater influence in strategic initiatives
  • Higher relationship status with executive-level buyers
sales academy training curriculum

Custom Sales Academies Drive Continued Performance Improvement

Training is not a one-time event, learn how we can help you develop a sales academy approach to support a long-term performance improvement plan.

Learn More

Program Delivery

Executive-Level Selling is a highly interactive program, designed for any sales professional who must gain access to and sell effectively to high-ranking buyers – that is, people with high levels of authority and influence in a buying organization. It is modular and can be tailored to the unique requirements of each client.

The program is available in the following modalities:

Share on LinkedInShare on TwitterShare on Facebook
agile selling training

Sprint Selling™ Program Brochure

Train your team to use "Sales Sprints" to build deal velocity.

Download

Resources You Might Be Interested In

Mars rover on planet symbolizing the complexity of sales accounts

Article: A Better Way to Sell to Complex Accounts

In our article, "A Better Way to Sell to Complex Accounts," we teach sellers how to gauge a pursuit's status and gain a high level of trust.

Brief, Article

Two people shake hands at the end of a successful negotiation between a seller and buyer.

Article: Debunking Three Myths About Negotiating

In our article, "Debunking Three Myths About Negotiating," we teach sellers how to stay in control of negotiations in a complex setting.

Brief, Article

Brief: 3 Skills Sellers Need in 2024

Learn three ways sellers can make agility their playbook for 2024 to face a time where uncertainty is the only certainty.

Brief

Solutions You Might Be Interested In