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In modern business, every role must connect to the customer.

In our brief, Three Ways to Develop Selling Skills Among Non-selling Roles, we show how the most effective organizations are uniting the entire team around a customer-centric approach in which all capabilities influence revenue generation.

In the brief, we show how to:


  • Apply existing skills in new ways that deliver value to customers
  • Unite around an agile approach in which the entire organization can move in lockstep
  • Create a coachable framework that aligns all capabilities to the same goals


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