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Summary: Too often, sales kick-off meetings are considered an obligation rather than an opportunity. Sellers, eager to engage with customers, watch the clock waiting to get back to the next call. Meanwhile, discussions of performance and goals get lost in charts and figures. We assume that sales kick-off meetings must be this way. Invigorating sellers means revisiting best practices for sales kick-off meetings. Leaders need a more mindful approach to planning the meeting. Merely circling a date on the calendar won’t work. In this article, we outline a few key concepts that leaders can put in place to conduct a sales kick-off meeting that resonates with sellers.