Skip to main content

Brief: Why a Consultative Approach is Important Today

Improving win rate

importance of consultative selling

March 16, 2021Brief

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

The experiences of the last 12 months have reminded business leaders that success and survival demand the ability to change.

As a result, sales professionals need the skills to track these changes so that they can better meet the customer’s emerging set of needs.

In our latest brief, Why a Consultative Approach Is Important Today, we explore the three key factors business leaders face today and how sales professionals can address each.

In the brief, we show how to: 

  • Become the coach of the buying process to unite stakeholders of differing opinions
  • Normalize discussions of risk to overcome the customer’s hesitations
  • Co-create value with the customer to deliver a differentiated buyer experience

Complete the form to access this complimentary resource.

View recent thought leadership

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


successful virtual selling

Brief: Gaining Virtual Access to Healthcare Professionals

Download the brief to learn how healthcare sales professionals can front-load their efforts so their first outreach sparks interest.


Solutions You Might Be Interested In