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Brief: Simplify Selling by Focusing on the Four Drivers

Outbound sales

key drivers in selling

February 17, 2022Article

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What’s Inside

Sellers are equipped with an endless array of tools that organize and categorize information but rarely guide the process.

The Four Drivers overcome this problem by isolating the key accomplishments – in the order they must be reached – needed to win the sale.

In Richardson Sales Performance’s brief, Simplify Selling by Focusing on the Four Drivers, we offer a deep dive into each of these four parts. 

We breakdown how to:

  • Direct the Vision
  • Get to Power
  • Drive Consensus and Resolve Risk
  • Persuade with Value

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