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Brief: Using Analytics to Expose Impact

Sales management

March 28, 2019Article

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What’s Inside

Effective measurement guides the training process as it unfolds.

In Richardson Sales Performance’s brief, Using Learning Analytics to Expose Impact, we review three key areas of measurement for sales training initiatives and the metrics that leaders need to consider for each: 

  • Engagement: How are learners progressing through training?
  • Experience: How memorable is training, and how excited are participants about it?
  • Effect: How has training improved business outcomes and skill adoption?

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