Brief: The 8 Essential Components You Need In Your Account Planning Tool
Sales performance improvement

What’s Inside
Growing existing accounts means capturing critical information, aligning with customer priorities, and delivering consistent value.In our latest brief, The 8 Essential Components You Need in Your Account Planning Tool, we list the tools sales professionals need to organize their efforts. We look at:
- How to identify industry trends that are relevant to customers
- Ways to map the customer’s strategy so sales professionals can better meet their needs
- How to measure stakeholder attributes to position solutions more effectively