Accelerate Learn

Close Performance Gaps with Capability Development

Accelerate Learn transforms the Richardson Sales Capability Framework into world-class digital learning.

Each capability is underpinned by specific selling behaviours that map to modular, high-impact digital learning assets. Personal learning recommendations are delivered based on real-time performance metrics and capability assessments.

Accelerate Learn uses a unique architecture that delivers content across multiple formats including video-based modules, knowledge checks, assessments, and real-world practice scenarios to deliver optimum outcomes. Sellers and managers learn best practices from Richardson’s deep, broad, and proven curriculum that has been curated over 45 years, is science-backed, and isolates the skills needed to improve results and reduce the duration of the sales cycle.

Richardson's Sales Capability Framework

Richardson’s Sales Capability Framework is a collection of 68 sales behaviours that sellers need to master to be effective in commercial selling. These individual behaviours are organised into 19 capabilities.

The framework ensures sellers are successful in the following three key areas of sales:

• Sales methods: the capabilities sellers must employ to execute your sales standards, guidelines, and methodology
• Sales motions: the capabilities sellers must employ to execute the sales process in creating, capturing, and growing business
• Sales meetings: the capabilities sellers must employ to effectively engage their buyers

Click on the graphic below to explore the sales capabilities in greater detail.

Improve Individual and Team Performance with Personalised Learning Journeys

With Accelerate Learn, your team and your customers will experience immediate improvements.

• Sales leaders will see their teams engaging in their development and building relevant skills that are immediately applicable in the field.
• Customers will get more value from their interactions with the team, and the team’s overall performance will lift as continuous capability development and upskilling become the norm.
• Sellers will engage in highly relevant, personalized learning. They will learn the science behind their buyers’ and their behaviours and how to use agile skills to lead buyers through a dynamic buying journey. They will experience interactive digital modules that will engage them and make learning interesting and valuable use of their time.

The video below provides an example of how this personalised, adaptive learning journey works.

Reinforce Learning with AI-Powered Practice and Coaching

AccelerateAI enhances the Accelerate Sales Performance System by translating learning into live performance. As sellers complete capability development through Accelerate Learn, AccelerateAI prompts them to practice applying those skills in realistic, high-pressure scenarios. This AI-powered coach delivers instant, personalized feedback—helping sellers build fluency, refine messaging, and develop confidence before key customer conversations.

This real-time practice loop closes the sustainment gap by embedding coaching directly into the daily workflow. By aligning AccelerateAI’s Skill Drills with the same behaviors taught in Accelerate Learn, sales organisations can ensure that training doesn’t stop at knowledge—it drives consistent execution across the team.