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White Paper: Selling with Data and Storytelling

Improving win rate

storytelling data white paper

6 July 2018Article

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What’s Inside

Sales professionals can leverage the skill of storytelling to compel a customer to buy.

In our white paper, Selling with Data and Storytelling, we look at how sales professionals close more deals with data to legitimise a solution and at the contextual power of a story to promote it. Specifically:

  • The importance of “right-sizing” data for clear, concise messaging
  • The three factors that drive persuasion when using data
  • How using “preattentive attributes” draws customers’ attention to key takeaways
  • The five-part structure for building stories that persuade
Download the white paper and learn why when it comes to selling, data is the fuel and story is the engine. Sales professionals can leverage the skill of storytelling to compel a customer to buy. In our white paper, Selling with Data and Storytelling, we look at how sales professionals close more deals with data to legitimise a solution and at the contextual power of a story to promote it. Specifically: The importance of “right-sizing” data for clear, concise messaging; The three factors that drive persuasion when using data; How using “preattentive attributes” draws customers’ attention to key takeaways; The five-part structure for building stories that persuade. Download the white paper and learn why when it comes to selling, data is the fuel and story is the engine.

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