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Recently, at Richardson Sales Performance, we asked more than 200 sales professionals and sales leaders how they are handling their strategic accounts during the pandemic.

In the research report, How Sales Teams Are Managing Strategic Accounts During the Pandemic, we review our findings. Importantly, we offer specific ideas on how sales professional can respond to the new setting of today.

We reveal the responses to questions like:


  • How are customers responding to the current economic upheaval?
  • How are sales teams revising their strategic accounts plans?
  • How are selling organisations standardising their approach to the customer’s needs?

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