Brief: Three Ways to Develop Selling Skills Among Non-selling Roles

What’s Inside

In modern business, every role must connect to the customer.

In our brief, Three Ways to Develop Selling Skills Among Non-selling Roles, we show how the most effective organisations are uniting the entire team around a customer-centric approach in which all capabilities influence revenue generation.

In the brief, we show how to: 

• Apply existing skills in new ways that deliver value to customers
• Unite around an agile approach in which the entire organisation can move in lockstep
• Create a coachable framework that aligns all capabilities to the same goals