Brief: Three Ways to Develop Selling Skills Among Non-selling Roles
Customer conversations
What’s Inside
In modern business, every role must connect to the customer.In our brief, Three Ways to Develop Selling Skills Among Non-selling Roles, we show how the most effective organisations are uniting the entire team around a customer-centric approach in which all capabilities influence revenue generation.
In the brief, we show how to:
- Apply existing skills in new ways that deliver value to customers
- Unite around an agile approach in which the entire organisation can move in lockstep
- Create a coachable framework that aligns all capabilities to the same goals
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