In modern business, every role must connect to the customer.
In our brief, Three Ways to Develop Selling Skills Among Non-selling Roles, we show how the most effective organisations are uniting the entire team around a customer-centric approach in which all capabilities influence revenue generation.
In the brief, we show how to:
- Apply existing skills in new ways that deliver value to customers
- Unite around an agile approach in which the entire organisation can move in lockstep
- Create a coachable framework that aligns all capabilities to the same goals