Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

Effective follow up advances the sales dialogue rather than restating it.

Follow up is about taking opportunities to explore emerging customer needs, surface nascent concerns, and address all stakeholders. Follow up is what maintains, or even increases the momentum of the sale.

In Richardson Sales Performance’s brief Three Mistakes Sales Professionals Make When Following Up, we show why those who recognise the need for a sharper follow up strategy have a unique advantage that requires nothing more than some extra attentiveness and conscientiousness.

In the brief we show the three common missteps of:

 

  • Using follow up messaging to seek guidance rather than provide it
  • Communicating broad messaging that lacks customer-centricity
  • Addressing only a narrow range of stakeholders

Complete the Form to Download the Brief

    By checking this box, you agree that Richardson may communicate future thought leadership with you. You may unsubscribe from these communications at any time.

    View our privacy policy.

    Upon clicking download, the requested content will appear in the tray at the bottom of your browser. If you are using an Apple device you may have to complete additional steps to allow your the download request to process.