Brief: Four Ways to be a Better Listener
Customer conversations
![key listening skills](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt08cc722e37d1daa0%2F6160a7c147031c759362312b%2Flistening-skills.jpg?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=380&s=a8a750f3933c187a81a87db1a824a77d)
What’s Inside
We hear everything that is said to us, but we listen to very little of it.In the brief, Four Ways to Be a Better Listener, we explain why listening is not a skill we are born with and how becoming a good listener strengthens customer relationships.
In this brief, we show:
- “Mirroring” leads to more successful selling outcomes, according to recent research
- Using reflection questions encourages the speaker to offer more detail
- Pacing the conversation demonstrates the listener’s attentiveness
- Periodically confirming the speaker’s thoughts reveals critical information