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The experiences of the last 12 months have reminded business leaders that success and survival demand the ability to change.

As a result, sales professionals need the skills to track these changes so that they can better meet the customer’s emerging set of needs.

In our latest brief, Why a Consultative Approach Is Important Today, we explore the three key factors business leaders face today and how sales professionals can address each.

In the brief, we show how to:


  • Become the coach of the buying process to unite stakeholders of differing opinions
  • Normalise discussions of risk to overcome the customer’s hesitations
  • Co-create value with the customer to deliver a differentiated buyer experience

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