Complete the Form to Download Richardson's eBook, Growing Strategic Accounts Through Customer Co-Creation
It’s common for sales leaders (and salespeople themselves) to look to their large, strategic customers year after year to sustain or drive increased revenue performance. However, the availability of options, decreasing customer loyalty, higher expectations and constant competitive threats are making forecasted business from your best customers anything but a certainty. All too often, account growth strategies and plans are isolated events and are missing one critical component – the buyer. In our eBook, Growing Strategic Accounts through Customer Co-Creation, we outline practical ideas for salespeople to increase their proficiency in identifying and meeting customer needs to build credibility as a trusted adviser to their clients.