Selling Different in 2013
Steve Jobs made history with his Think Different ad campaign when Apple was in trouble and being pegged as a toy.
The script for the Apple campaign was inspired by words from the movie, The Dead Poet’s Society with Robin Williams: “We must constantly look at things in a different way. Just when you know something look at it in a different way.”
I don’t think there is a more relevant message today for those of us in selling. Sales teams are challenged by the economy, globalisation, complexity, and technology. With change comes more stress – or more opportunity.
A new role has emerged for salespeople. It is a hybrid of subject matter expert/teacher and sales star. The body of knowledge needed is deeper than ever. Average performance is no longer good enough. There is a relentless and growing field of competitors looking to take business from you.
What will you do to show your customers you are different?
What will you change to sell differently to make opportunity happen?
Richardson Accelerate™ Sales Performance Platform
Accelerate provides a digital learning experience that uses assessments, video, gamification, and bite-sized modules to build sales competencies.
Learn More
Sprint Selling™ Programme Brochure
Train your team to use "Sales Sprints" to build deal velocity.
DownloadGet industry insights and stay up to date, subscribe to our newsletter.
Joining our community gives you access to weekly thought leadership to help guide your planning for a training initiative, inform your sales strategy, and most importantly, improve your team's performance.
Resources You Might Be Interested In
Brochure: The NEW Accelerate Sales Performance System
Download a complimentary brochure outlining Richardson's game-changing new solution that uses your data to inform personalised learning journeys for your team.
Brochure Download
White Paper: From Insight to Impact - Harnessing Behaviour Analytics for Sales Growth
Learn how to harness behaviour analytics for sales growth by overcoming the challenge of connecting sales performance metrics to specific behaviours.
White Paper
Brochure: Richardson Sales Management Capability Framework
Explore the complete collection of 5 core sales management capabilities supported by 25 behaviours sales managers need to enhance their team's effectiveness.
Brochure Download
Solutions You Might Be Interested In
![sales technology]()
Accelerate Sales Performance System
Learn More: Accelerate Sales Performance SystemBring clarity to the most critical skill gaps you need to address to move your business metrics with the NEW Accelerate Sales Performance System
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioural science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviours your team needs for sales success in your market and offer customized sales training, coaching and consulting.
