Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance
Sales management

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: February 21, 2025
What's Inside
What’s the most important thing you can do to drive sellers to achieve stronger performance?
Ensuring deep product knowledge? Booking a killer workshop that energises your sellers?
The answer seems basic, yet so many organisations struggle to get it right: building an effective coaching program.
In this webinar, experts from Challenger and Richardson will unpack:
- the outsised impact that coaching has on business outcomes, retention, and employee engagement
- the difference between coaching and management
- how to use data to uncover seller skill and behavior gaps and align development to business outcomes and
- employ strategies that lead to behaviour sustainment and revenue growth