Webinar Recording: Effective Coaching Strategies that Unlock Seller Performance

Sales management

Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson

Published: February 21, 2025

What's Inside

What’s the most important thing you can do to drive sellers to achieve stronger performance?

Ensuring deep product knowledge? Booking a killer workshop that energises your sellers?

The answer seems basic, yet so many organisations struggle to get it right: building an effective coaching program.

In this webinar, experts from Challenger and Richardson will unpack:

  • the outsised impact that coaching has on business outcomes, retention, and employee engagement
  • the difference between coaching and management
  • how to use data to uncover seller skill and behavior gaps and align development to business outcomes and
  • employ strategies that lead to behaviour sustainment and revenue growth

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