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Overcoming the Status Quo to Win the Sale

The customer’s bias toward the status quo is keeping sales on the sidelines.

In Richardson’s latest white paper, Overcoming the Status Quo to Win the Sale, we show why the status quo exists and how to overcome it. We discuss:

  • The six factors perpetuating the status quo
  • The behavioural science revealing why customers buy and why they don’t
  • Five ways to help customers overcome the status quo and buy

download the white paper

About the Author

Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.

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Complimentary White Paper: Overcoming the Status Quo to Win the Sale
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