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Video Blog - Selling With Insights: How Can Sales Provide More Value to Clients?

In preparation for a conversation with the client, sales reps must be aware that the client already knows a lot. To differentiate the business, sales reps should bring new value-added ideas to the discussion.

In this video, How to Influence Buyer Decisions and Win Opportunities, Richardson’s Andrea Grodnitzky, Chief Marketing Officer, offers practical advice to sales about the process of providing value to highly informed clients.

About the Author

As Richardson’s Chief Marketing Officer, Andrea is responsible for demand generation and value creation through strategic marketing, brand awareness, digital optimization, product launch initiatives, and market-facing thought leadership to drive sustained, organic growth. With a passion for sales and customer-centric activity, Andrea and her team work to inspire customers across the engagement lifecycle and support them in their journey to market leadership by delivering fresh perspectives to their sales challenges.

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