Skip to main content

Selling Different in 2013

2013

lrichardsonDecember 27, 2012Blog

Share on LinkedInShare on TwitterShare on Facebook

Steve Jobs made history with his Think Different ad campaign when Apple was in trouble and being pegged as a toy.

The script for the Apple campaign was inspired by words from the movie, The Dead Poet’s Society with Robin Williams: “We must constantly look at things in a different way.  Just when you know something look at it in a different way.”

I don’t think there is a more relevant message today for those of us in selling.  Sales teams are challenged by the economy, globalization, complexity, and technology.  With change comes more stress – or more opportunity.

A new role has emerged for salespeople. It is a hybrid of subject matter expert/teacher and sales star. The body of knowledge needed is deeper than ever.   Average performance is no longer good enough.  There is a relentless and growing field of competitors looking to take business from you.

What will you do to show your customers you are different?

What will you change to sell differently to make opportunity happen?

sales technology

Richardson Accelerate™ Sales Performance Platform

Accelerate provides a digital learning experience that uses assessments, video, gamification, and bite-sized modules to build sales competencies.

Learn More
Share on LinkedInShare on TwitterShare on Facebook
agile selling training

Sprint Selling™ Program Brochure

Train your team to use "Sales Sprints" to build deal velocity.

Download

Resources You Might Be Interested In

Cargo train rolls through the desert symbolizing how sales enablement speeds up productivity

Article: How to Make Sales Enablement a Force Multiplier of Productivity

In our article, "How to Make Sales Enablement a Force Multiplier of Productivity," we explain three ways to drive productivity with better sales enablement.

Brief

Mars rover on planet symbolizing the complexity of sales accounts

Article: A Better Way to Sell to Complex Accounts

In our article, "A Better Way to Sell to Complex Accounts," we teach sellers how to gauge a pursuit's status and gain a high level of trust.

Brief, Article

Two people shake hands at the end of a successful negotiation between a seller and buyer.

Article: Debunking Three Myths About Negotiating

In our article, "Debunking Three Myths About Negotiating," we teach sellers how to stay in control of negotiations in a complex setting.

Brief, Article

Solutions You Might Be Interested In