The rules of B2B selling have forever changed as customers and competitors have more information at their fingertips through online channels. To achieve an effective sales transformation, businesses need to create a sales process that can drive sales productivity.
Proper sales funnel management. In this video blog, Richardson CEO Dave DiStefano in an interview with Gerhard Gschwandtner, CEO of Selling Power, shares some of his ideas he presented about creating a transformational sales process at the Sales 2.0 Conference on March 10, 2014, at the Ritz Carlton in Philadelphia.
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About the Author
Richardson is a global sales training and performance improvement company. Our goal is to transform every buyer experience by empowering sellers with critical skills so they can create value to buyers and drive meaningful conversations. Our methodology combines a market proven sales and coaching curriculum with an innovative and customizable approach to learning that ensures your sales teams learn, master, and apply those behaviors where and when it matters most — in front of your customers. It’s our job to anticipate change in your industry so that your sales team can focus on fostering long-term relationships, becoming indispensable partners for their buyers.
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