Video Blog: Insights on How Marketing Contribute to SunGard's Successful Sales Transformation Initiative
Sales and marketing alignment is vital when establishing a solid content marketing strategy. Content is not there for only marketing to use and publish, but also exists to enable a sales team to go out in the field and speak to their customers in a meaningful way.
Many companies are trying to train their sales organizations to provide insights in order to add value to the customer conversation.
Selling the SunGard Way
Over the past year, Richardson Sales Performance has worked very closely with SunGard to help implement an Insights-based sales training program. In the video below, Lucia Marchese, Head of Marketing at SunGard Financial Systems, sits down with Gerhard Gschwandtner, Founder and CEO of Selling Power, discuss their successful sales transformation at SunGard and the benefits of a newly aligned marketing group and sales team gained through content sharing and thought leadership practices.
Watch the video below to learn how SunGard implemented a content marketing strategy as a part of their successful sales transformation.
Consultative Selling Training Program Brochure
Learn about building the foundational selling skills needed to improve the performance of your entire team.
DownloadGet industry insights and stay up to date, subscribe to our newsletter.
Joining our community gives you access to weekly thought leadership to help guide your planning for a training initiative, inform your sales strategy, and most importantly, improve your team's performance.
Resources You Might Be Interested In
Brief: Sales Tech Stack Chaos & How to Avoid It
Learn about Richardson's simple framework for building a tech stack that works for your sales organization.
Article
2024 Selling Challenges Research Study
After gathering information from over 1,000 sales professionals, sales leaders, and sales enablement professionals, Richardson presents these findings and the specific actions needed to overcome them.
Research, Article
Article: Reduce Risk with Stronger Opportunity Qualification
In our article, "Reduce Risk with Stronger Opportunity Qualification," we explain how sellers can develop a repeatable strategy for determining the viability of an opportunity.
Brief
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
