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Video: How to Grow Strategic Accounts

Growing accounts

young male and female account rep reviewing their strategic account plans to make sure they're making the most of changes in their customer's business

August 8, 2023Video

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Strategic account planning requires an agile approach in which customer changes become part of the process.

In these two videos, we show how Richardson’s Prosperous Account Strategy offers sellers a structured way to do exactly that.

Watch the First, watch how our interactive tool guides sellers through a repeatable process that enables them to expand business with existing accounts, close opportunities faster while reducing acquisition costs, and focus on the accounts with the greatest opportunity.

In this second video, learn how the program teaches account reps how to strategically find and access the white space in their current accounts.

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