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How Can Sales Reps Prepare For Resistance From a Client?

Clients are likely to challenge a sales rep in order to test their credibility and knowledge of the subject matter. In anticipation of resistance, sales reps should be thinking about the prospect or client and try to turn a piece of data into a relevant insight.

Without that connection, the information provides no value to the customer. In this video, David DiStefano, President and CEO of Richardson, discusses which resources sales reps should be leveraging to successfully navigate resistance from a client and offers advice to reps about when to seek additional help.

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