Richardson and Training Industry, Inc. Launch New Research Exploring The Gaps Between Learning and Development and Sales Alignment

Complimentary Research Download

Click here to download the sales training research report Aligning Sales Competencies in Learning and Development

sales training research - aligning sales competencies with training


Philadelphia, PA — November 17, 2016 — Richardson, a leading global sales training and performance improvement company, announced today that it, in partnership with Training Industry, Inc., has launched a new sales training research study, Aligning Sales Competencies in Learning and Development. 

Click here to download the research.

Richardson and Training Industry, Inc. conducted a survey of 288 companies across more than 14 industries, which ranged in size from less than 100 to over 50,000 employees, to examine organizations’ approaches to identifying and developing the sales competencies that are most important to helping their sales teams be successful in today’s complex business landscape.

The research acts as a guide to help sales organizations and L&D professionals identify:

  • The best combination of training modalities to effectively deliver content to their sales teams
  • The most influential drivers of a successful sales competency strategy
  • What sales competencies are the most important for their sales teams to master in order to be successful in their jobs
  • What obstacles L&D departments face when rolling out sales training in their organizations

The research also found that, in nearly every instance, there are gaps within six key sales competencies and the effectiveness with which companies are developing them. These six key sales competencies are crucial to a successful sales organization:

  1. Targeting buyers
  2. Prospecting opportunities
  3. Knowing the market
  4. Understanding customer needs
  5. Effective presentation skills
  6. Expanding current accounts

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