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Sales professionals can leverage the skill of storytelling to compel a customer to buy.

In our white paper, Selling with Data and Storytelling, we look at how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote it. Specifically:

  • The importance of “right-sizing” data for clear, concise messaging
  • The three factors that drive persuasion when using data
  • How using “preattentive attributes” draws customers’ attention to key takeaways
  • The five-part structure for building stories that persuade

Download the white paper and learn why when it comes to selling, data is the fuel and story is the engine.

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