White Paper: Selling with Data and Storytelling

Sales professionals can leverage the skill of storytelling to compel a customer to buy. In our white paper, Selling with Data and Storytelling, we look at how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote it. Specifically: The importance of “right-sizing” data for clear, concise messaging; The three factors that drive persuasion when using data; How using “preattentive attributes” draws customers’ attention to key takeaways; The five-part structure for building stories that persuade. Download the white paper and learn why when it comes to selling, data is the fuel and story is the engine.