Sales professionals can leverage the skill of storytelling to compel a customer to buy.

In our white paper, Selling with Data and Storytelling, we look at how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote it. Specifically:

• The importance of “right-sizing” data for clear, concise messaging
• The three factors that drive persuasion when using data
• How using “preattentive attributes” draws customers’ attention to key takeaways
• The five-part structure for building stories that persuade

Download the white paper and learn why when it comes to selling, data is the fuel and story is the engine.