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Article: The Three Principles of Effective Sales Training Technology

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What’s Inside

Sales training technology works when it is designed with the seller in mind.

Therefore, the technology must be built from a foundation of selling principles that have relevance to the real world.

In our article, The Three Principles of Effective Sales Training Technology, we explain why the technology must:

  • Be present in the flow of work to encourage adoption 
  • Deliver concepts in short bursts that sellers can absorb fast
  • Pair the right concepts with the right medium to drive retention

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