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Summary: Organizations depend on their sales professionals to sustain profit levels and drive revenue growth. To prepare them for this responsibility, businesses invest substantially in their training and development. However, they may be less effective at sustaining the impact of training and development programs. With estimates of the global sales training market exceeding $2 million annually, the importance of sustaining the impact of that investment cannot be overstated. This study addresses the important goal by investigating approaches that organizations use to sustain sales training and highlighting recommended strategies for maximizing the impact of sales training.