Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.

Continue

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Contact Us Contact Us

ROI has made a fast ascent to the top position on the list of needs for all buyers.

Executives across the organization need to see that the ROI factors of a solution will address their individualized goals.

In our brief, Tailoring ROI Conversations to Different Stakeholders, we examine the emerging but central challenge for sales professionals today: addressing as many ROI needs as there are buyers.

We examine what resonates with the following four key stakeholders:

 

  • CEO: Connecting the value to broad, strategic business goals
  • CFO: Articulating the measurability of revenue or savings
  • COO: Illustrating ease of implementation and cross-department applicability
  • CIO: Addressing solution relevance to accelerated digital transformation efforts

Complete the Form to Download the Brief