Brief: Selling Trends in the Technology Industry

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Summary: Technology is the constant pursuit of efficiency. Therefore, the tech industry is a place of unending change. This dynamic puts renewed pressure on sellers who must remain cognizant of these changing needs. Without an understanding of today's unique challenges, sellers are unequipped to properly position their offering. This brief explores these trends and provides insights into what sellers in the technology industry can do to leverage an understanding of these trends to gain a competitive advantage.