Brief: Selling in the Technology Industry
What’s InsideTechnology is the constant pursuit of efficiency. Therefore, the tech industry is a place of unending change. This dynamic puts renewed pressure on sellers who must remain cognizant of these changing needs. Without an understanding of today's unique challenges, sellers are unequipped to properly position their offering.
Richardson Sales Performance's brief, Selling in the Technology Industry, provides insights into what sellers in the technology industry can do to leverage an understanding of these trends to gain a competitive advantage.
- Value based messaging
- Maintaining a client-focused approach
- Consistency across channels