Sales professionals need to rethink their approach when selling to over-worked healthcare professionals (HCPs) who need solutions that address immediate challenges.
In the brief, Bringing Crisis-Relevant Solutions to Healthcare Professionals, we explore the three most pressing challenges HCPs are battling in the COVID-19 crisis and how sales professionals can respond to each.
We explain why HCPs:
- Need solutions with rapid, “push-button” implementation
- Are busy and expect evidence-based selling
- Need solutions addressing COVID-19 repercussions